Whenever a New Year kicks off, the team here at Reckless get a little excited. Not just for what’s in store for us at the brewery, or new brews we have planned, or for the Bathurst race season. It’s because each March, we get to create something we’re passionate about, for a cause that we’re passionate for – International Women’s Day.
Since 1911, it’s been a day of collective global activism and celebration that belongs to all those committed to forging women's equality. And as the largest women majority-owned-and-operated brewery in Australia, a chance for us to show our hearts on our sleeves a little in support of that goal.
This year, we’ve taken inspiration from that singular team that took us to the world stage in the football world, the Matildas, with their country-unifying campaign in 2023, racking up the biggest viewing numbers of any Australian sporting event, ever – no small feat. The future of women’s sports since has never looked brighter.
It was the ultimate show of inclusion, and a sign that something had changed. That’s why this year our IWD 2024 beer is the Matilda XPA. Decked in green and gold, served extra cold, it’s a crisp, refreshing draught of inspiration taken from such on-field assassins as Sam Kerr, Mackenzie Arnold, Ellie Carpenter and Hayley Raso.
Much like the Matilda’s, we’ve got form – in our case, with our Trophy-winning Reckless XPA, of course (humblebrag) – and are pleased to once more be sharing the proceeds from the Matilda XPA with the indispensable team at our local charity partner, the Central West Women’s Health Centre.
From us to you, our Reckless Crew, happy International Women’s Day – spend it well!
Join us at the Brewery on 8th March 2024 to celebrate. We will be having a Karma Keg and donation drive collecting new or great condition 2nd hand: Baby clothing, baby toys, kids toys. Book a table HERE.
Order MATILDA XPA HERE.
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